复合功能布局

未来中心将商业、办公、休闲与住宿无缝结合。西南入口通向展厅与零售区，建筑以沉浸式设计强化个性化购物体验；东北侧标志性翅膀形楼梯引导访客进入文化与展览空间，拓展了公共交流的维度。三层设有水疗中心，营造健康与放松氛围；四至七层为会议、办公区，以开放布局、曲面玻璃与木质饰面结合红色座椅，体现灵活透明的品牌文化。

八至十层的直播工作室采用不锈钢与霓虹灯光，打造高科技氛围，并在九层设置观摩区，让访客直观感受品牌的线上运营。十一至十六层为酒店，以自然材料和精选艺术品营造静谧环境，与下层公共区域形成柔和对比。十七层则为行政层，设有全景玻璃窗，尽览湖景与周边风光。

Floors 8–10 host live-streaming studios designed with stainless steel and neon lighting to bridge physical and digital commerce. A public viewing area on the 9th floor allows visitors to observe broadcasts, connecting audiences to Aimer’s online strategy. Above, the hotel spans levels 11–16, offering natural materials, warm finishes, and panoramic lake views. Finally, the 17th floor executive level provides unobstructed vistas through an extruding glass window.

“建筑拥有塑造体验的力量。我们的目标不仅是打造一个具备功能性的空间，更是创造一个鼓励互动、流动与感官体验的场所。” ——Crossboundaries 联合创始人兼合伙人 董灏

室内与立面设计

室内设计延续“流动性”概念，以曲线元素、浅珊瑚色树脂丝带和水磨石，营造开放连续的体验。西北入口的雕塑化红色楼梯悬挂于空中，既是交通节点，也是视觉焦点和品牌活动的舞台。

建筑立面同样强调层次与文化意涵。底部裙楼流畅的曲线与17层塔楼的垂直挺拔形成对比，在中国文化语境中寓意“水”与“山”的关系，体现人与自然的和谐。幕墙由竖向格栅与白色线条构成，随楼层升高而愈加密集，呼应内部功能的变化。建筑首层玻璃的红色蕾丝状肌理，直接呼应爱慕的品牌形象，赋予建筑独特的识别度。

新商业空间范式

爱慕未来中心展示了一种全新的复合型商业建筑模式。通过整合零售、办公、健康与数字体验，它不仅提升了品牌的线下体验，也为未来商业空间的发展提供了新方向。该项目证明，建筑能够作为媒介，促进人与产品、空间与场所之间更紧密的连接。

The curtain wall incorporates vertical fins and shifting patterns, becoming denser toward the top and subtly reflecting the varied interior program. At ground level, curved façades and recessed corners evoke wave-like motion. A red patterned surface beneath the glass resembles lace, directly linking to Aimer’s brand identity and creating depth through layered transparency.

A New Paradigm

The Aimer 2nd headquarters sets a benchmark for hybrid commercial spaces. By transforming an existing scheme into a coherent, experience-driven environment, the project demonstrates how architecture can merge cultural, retail, and digital elements into one.

The result is a dynamic, adaptable complex that tells the brand’s story not only through products but through the very spaces people move through. Crossboundaries’ design highlights how commercial architecture can strengthen the bond between people, products, and place.